To fulfill the client's request for a director who is also a mother to authentically capture real-life stories, while merging raw, personal narratives with polished artistic visuals ‒ translating their abstract vision into a cohesive social media campaign.

NotJustAgency enlisted us to produce MomCozy's 2024 International Women's Day campaign, celebrating motherhood. Through our BAFTA Connect network, we brought on director Adi Alfa ‒ a mother herself ‒ to authentically guide the vision. We cast real-life

mothers and expectant mothers, weaving their personal phone footage with artistically crafted studio scenes. Our one-stop approach managed end-to-end production, from casting to creative direction, ensuring raw authenticity met polished aesthetics. The result: a visually striking, emotionally resonant campaign that amplified MomCozy's mission to empower mothers globally.